Artificial intelligence is no longer just a buzzword – it’s now an indispensable marketing tool. In fact, AI-powered solutions have become so ubiquitous that most companies are using them without even realizing it. From chatbots to image recognition, natural language processing and voice activation, AI is infiltrating almost every aspect of digital business. But how can marketers leverage these emerging technologies to improve their Google rankings? Are there any particular challenges you need to know about when using AI in your marketing strategy? Let’s take a look at the pros and cons of AI as a marketing tool, explore the various ways you can use it to advance your marketing strategy, and identify common pitfalls to avoid.
What is AI?
Artificial intelligence (AI) is a computer system that can perform tasks that normally require human intelligence. These tasks include visual recognition, language understanding, decision-making, etc. Although AI has been in progress since the 1950s, the term “artificial intelligence” was first used in a 1956 paper by computer scientists John McCarthy, which suggested that “the scientific study of artificial intelligence could be the basis of a new technology that could revolutionize the way we look at ourselves as well as our place in the universe.” AI is a solution that uses machine learning algorithms to automatically discover patterns in data and make predictions based on those patterns. Predictive analytics is an example of AI that uses historical data to make future predictions. AI is used for marketing because it can be programmed to do marketing tasks that people normally do, such as creating content and analyzing data to make decisions.
Pros and Cons of Using AI for Marketing
As with any new technology, there are both pros and cons to be aware of when implementing AI into your marketing strategy. On the plus side, AI allows you to scale your marketing efforts much more efficiently by taking over low-level tasks that require a lot of human intervention. You can use AI to produce content on a mass scale, engage customers and prospects through chatbots, and generate leads using image recognition and voice activation. That being said, marketers should be aware of the following potential hazards of using AI in their marketing efforts: Lack of creativity – While AI provides a powerful solution that helps to scale your marketing efforts, it is important to remember that it is not a substitute for creativity. AI products are designed to help you do what you already do in an even more efficient way. They are not designed to create new, innovative ideas for you. This is why it is so important to choose the right AI product for your particular business needs. Not being fully aware of how the AI works – With many AI products, it can be difficult to understand how they work because they are designed to do things in ways that are invisible to the end user. However, marketers need to have a solid understanding of how these AI tools work so that they can properly integrate them into their existing business processes. Not being able to turn the AI off when needed – Some AI products are designed to be used in a set and forget way. They are designed to be constantly active and monitoring your desired metrics. In these cases, it is extremely important that marketers have the ability to turn off the AI when it is not needed so that it does not interfere with the normal operations of the business. Data privacy issues – Another thing to be aware of when using AI products is that they can sometimes violate data privacy regulations. For example, if the AI product is collecting personal data, it is important to ensure that the data is protected.
How to Use AI to Advance Your Google Strategy
Now that you’re familiar with what AI is and the pros and cons of using it in your marketing strategy, it’s time to explore the various ways you can use it to advance your Google strategy. Here are some ideas for how you can use AI to supercharge your digital marketing efforts: Create content on a mass scale – If you’re an eCommerce or subscription-based business, you likely have a lot of content that needs to be produced on a regular basis. AI tools such as Automated Content Generation can automatically generate articles, blog posts, email content, social media posts, etc. on a consistent basis, allowing you to scale your content creation efforts while maintaining quality. Engage customers in real time – With a bot-building tool such as Chatfuel, you can create a chatbot that engages your customers in real time, allowing them to quickly get the information they need and take desired actions. This can help improve your customer experience and accelerate conversion rates. Generate leads with image recognition – If your business sells products or services online, you can use image recognition tools such as Visual Revenue to automatically identify potential leads based on the images they have in their social media campaigns or website. You can then reach out to those leads and convert them at a much higher rate. NLP to understand customer sentiments – You can also use Natural Language Processing to understand the sentiments of your customers and prospects. You can use sentiment analysis software to determine whether people are generally satisfied with your products or if they have any negative sentiments towards your brand.
Voice Activated AI for Marketing
If your customers are more likely to use voice assistants such as Google Home or Amazon Alexa, then you can use voice activated AI for marketing to better reach your audience. This means creating voice-driven content that is optimized to be heard through these devices. Some ideas for how to use voice activated AI for marketing include: Creating podcasts – Podcasts are one of the most common ways to consume information through audio. If you want to reach your audience through their smartphones, you can create podcasts that cover the topics relevant to your business. Creating podcast-only content – You can also use podcast-only content that is designed to be consumed only through audio. For example, you can create interviews with relevant experts or leaders in your industry and use this content as a conversation guide for your customers that can be used when they are commuting or simply don’t have time to read.
Chatbots for Marketing
If most of your customers prefer to converse with your business through digital channels, then you can use chatbots to improve your marketing efforts. A chatbot is a computer program designed to simulate an online conversation with real people. You can use chatbots to engage your customers, send timely content, and collect leads. Some ideas for how to use chatbots for marketing include: Creating a customer service chatbot – One of the most common uses of chatbots is to create a customer service chatbot that allows your customers to quickly get the information they need. This can help improve your customer service efforts and reduce your customer service costs significantly. Creating content-curated chatbots – Another way to use chatbots is to create content-curated chatbots that promote your latest blog posts, podcasts, or other information. These can be used to drive traffic to your website and help engage your customers. Promoting your products and services – You can also use chatbots to promote your products and services. For example, if you sell products on Amazon, you can create a chatbot that promotes your products to Amazon customers in their search results.
Image Recognition for Marketing
If you’re in an eCommerce business, then you can use image recognition for marketing to better understand your customers and improve your marketing efforts. With image recognition, you can identify the brands and types of products that your customers are interested in. You can also use this technology to understand how your customers are using your products and how your current marketing efforts are impacting sales. Some ideas for how to use image recognition for marketing include: Understanding the products that your customers buy – If you sell products online and want to understand the types of products that your customers like, then image recognition can help you do this. You can use an image recognition tool to identify the most popular products that your customers are buying and find out where they are being purchased. Understanding how your customers are using your products – If you sell a product such as a household cleaner or laundry detergent and want to know how your customers are using your products, then image recognition can help. This can help you improve your marketing efforts and make necessary changes that improve the efficiency of your products.
Natural Language Processing for Marketing
If your customers interact with your business through written content, then you can use natural language processing for marketing to better understand your audience and improve your marketing efforts. NLPR can help you understand the sentiment of your content and gain insights into how your customers and prospects feel about your business. Some ideas for how to use NLPR for marketing include: Understanding the sentiment of your content – If you’re a B2B business or operate in a B2C industry where your customers interact with you through written content, then you can use NLPR to understand the sentiment of your content. This can help you better understand